据PPG工业集团(PPG Industries)进行的一项研究显示,今年最受消费者欢迎的车身颜色为白色。在2013年，有25%的消费者选择白色车型，而今年这一比例提升至28%。位居第二位的是黑色，有18%的消费者选择黑色车型，银色和灰色并列第三位，比例分别为13%，PPG指出，银色车型受欢迎程度在过去两年增加了7%。而从地域看，北美地区23%消费者选择白色车型，选择黑色和灰色分别为18%和16%。而在欧洲，今年有25%消费者选择白色车型，15%选择黑色，14%选择灰色。南美地区，选择银色和白色车型消费者分别达到了32%，黑色为13%，灰色为11%。亚太市场31%消费者选择白色车型，黑色为20%，银色12%。PPG预计，明年会有更多消费者选择包括橙色，铜色（红棕色）和褐色在内的自然色以及青铜色、玫瑰金色和青灰色这些金属色系。

 

White is the most popular color choice in 2014

A study conducted by PPG Industries has revealed white is once again the most popular color of the year.

A quarter of those who purchased a car last year selected a white paint and according to the global data gathered by PPG Industries, so far this year white has increased in popularity to 28%. In second place comes black with 18%, while silver and gray take third sport with 13% each. PPG mentions silver's popularity has decreased in the last two years by 7%.

 

Based on regional data, 23% of cars purchased this year in North America have a white paint, followed by black (18%) and gray (16%). In Europe, one in four new cars sold in 2014 are white, 15% are black and 14% are gray. As for South America, silver and white each have 32%, followed by black with 13% while gray was selected by 11% of the clients. 31% of new car buyers in Asia Pacific markets also selected a white hue, followed by black (20%) and silver (12%).

 

PPG estimates next year more clients will go for natural tones like oranges, coppers and browns, along with metal tones such as bronze, rose gold and pewter.