凯迪拉克宣布,将于明年纽约车展发布CT6。CT6是凯迪拉克公司重新规划车型命名方式后的首款新车，车厂希望将该品牌打造成更纯正的豪华品牌。凯迪拉克CT6车型则拉开了凯迪拉克旗下车型更名换代的序幕。凯迪拉克公司希望通过重新规划车型的发展来更好的同宝马等厂商竞争。CT6旗舰级车型的竞争车型锁定为宝马5系与宝马7系、奥迪A6与奥迪A8车型之间的市场。未来，凯迪拉克公司还计划推出CT7车型来与宝马7系长轴距版竞争。CT6之后，凯迪拉克还将推出SRX后继车型以及CTS和ATS升级版，不过这些车将采用不同的名称。唯一不变的将是凯雷德。

 

Cadillac CT6 to be revealed in April at New York Auto Show

Cadillac has announced the CT6 will be unveiled in April 2015 at the New York Auto Show.

 

The CT6 will pave the way for a new naming system set to be implemented by Cadillac which promises to become a pure luxury brand and adopt a marketing strategy inspired from rivals such as BMW. The company's chief marketing officer Uwe Ellinghaus is rebranding Cadillac and will do that by providing a consistent image across all types of media as he wants to "reinject some Americana into the brand."

 

Following the CT6 flagship model introduction, Cadillac will then shift focus on a SRX replacement and then on updating the CTS and ATS which will all receive a different name. The only exceptions are the Escalade - described as "a brand in its own right" - and the slow-selling ELR.

 

The new "CT" nomenclature is the result of joining Cadillac and Tourer, with all future sedans getting this moniker. "6" was selected for the flagship model because it will be sized and priced between a BMW 5- and 7-Series / Audi A6 and A8. Ellinghaus is also thinking about an even more luxurious model which will likely receive the CT7 moniker as it will compete with the BMW 7-Series long wheelbase.