北京现代7月2日发布的数据显示,今年1-6月累计销量突破38万辆,同比增长25%。轿车部分依然是领动和悦动两款核心产品发挥最为出色。其中,领动作为北京现代的主力车型,今年前6个月累计销量突破10万辆,同比增长超两倍,巩固了其在细分市场中的主流地位。另一款车型车悦动同样表现不俗,该车1-6月份累计销量实现了43%的同比增长。而在SUV车型方面,北京现代销量13.7万辆,同比增长72%。北京现代今年的销售目标是95万辆,市场排名第九位。为了完成这一目标,接下来,北京现代将继续打造“三横三纵”的矩阵式产品布局,纵向打造“基础车系、性能车系、新能源车系”抢占细分市场,横向以“电动技术、智能技术、联网技术”提升产品竞争力,巩固市场地位。2018年,北京现代将快速提升产品。今年下半年,车厂将推出六款新车,包括悦动VR,LAFESTA和全新索纳塔插电混动车。
Beijing Hyundai enjoys 25% YoY sales growth to over 380,000 units in H1
Deliveries of Beijing Hyundai topped 380,000 units, jumping 25% from a year earlier during the first half of this year, according to the sales data released by Beijing Hyundai on July 2.
When it comes to sedan segment, Beijing Hyundai's two key models in sedan segment achieved remarkable sales performance during the past six months. Sales of the Elantra topped 100,000 units with sales growth more than doubled, enhancing its leading role in sedan segment. Another compact sedan, the Celesta also posted an outstanding YoY sales growth of 43% during the first half of 2018. As to SUV segment, the cumulative sales of Beijing Hyundai reached about 137,000 units, soaring 72% from a year earlier.
Beijing Hyundai set an annual sales target of 950,000 units and targeted to secure the ninth place in the market for 2018. In order to achieve these goals, Beijing Hyundai now is continuing to construct "three vertical and three horizontal" product lineup. The vertical product lineup includes base models, high-performance models and NEV models, while the horizontal products focus on electrified, intelligent and internet connected technologies.
In 2018, Beijing Hyundai will see fast upgrades on products. In the second half of this year, the automaker will launch six new models, including the Celesta RV, the LAFESTA and the all-new Sonata plug-in hybrid.