观致汽车今年1-5月销量23754辆，同比增长366%，是去年全年销量的1.5倍。而在5月份销量就达到7028辆，环比增长31%。目前，观致汽车旗下拥有观致3系列（观致3轿车、观致3都市SUV、观致3五门版、观致3GT）以及观致5SUV共5款车型。观致汽车于2018北京国际车展上发布了MILE项目，并推出MILE项目的首款车型——观致MILE1高性能智能电动轿跑。根据MILE计划，观致汽车将加速现有车型迭代优化、打造全新平台。今年下半年，观致汽车计划推出纯电动车型，最大续航里程达700公里，同时实现智能网联的应用。明年将推出第二款纯电动车型。同时，观致汽车正在逐步完善C、D级平台和纯电动专属平台，全面覆盖7座SUV、7座MPV和中大型轿车市场。在销售体系建设方面，观致汽车推出了一系列针对经销商的支持和激励政策，有效激活了经销商的活力。近期新增签约的经销商有近50家。此外，观致还与深圳租车平台达成战略合作，双方共同发展共享汽车、分时租赁、融资租赁等业务。
Qoros Auto Jan-May sales top 1.5 times of 2017 total sales
Qoros Auto delivered a total of 23,754 vehicles for the first five months this year, skyrocketing 366% year on year, which was more than 1.5 times of the total sales in 2017. Besides, the automaker's monthly deliveries in May reached a new high of 7,028 units, jumping 31% month on month.
Qoros Auto currently has the Qoros 3 Series and 5 Series with 5 models in total, including the Qoros 3 sedan, the Qoros 3 Hatchback, the Qoros 3 City SUV, the Qoros 3 GT and the Qoros 5 SUV. At Auto China 2018, Qoros Auto launched its MILE Project and showcased the high-performance intelligent electric coupe Qoros MILE 1 concept, the first model under the MILE Project. Based on the project, the automaker will expedite the upgrading and iteration for its existing models and build a new car platform.
In the second half of this year, the automaker will launch its first BEV (battery electric vehicle) model that may have a range up to 700km and carry various intelligent-connected applications. What's more, its second BEV model will be unveiled next year. The company has been reportedly improving its C-class, D-class platforms and BEV platform to comprehensively cover 7-seat SUV, 7-seat MPV and mid-to-large sedan segments.
In terms of the marketing channel construction, the automaker promotes a series of incentive policies that have effectively activated dealers' initiative. Reportedly, the automaker has recently signed contracts with nearly 50 new dealers. In addition, Qoros Auto has formed strategic partnership with the Shenzhen-based car rental platform dubbed Idygo to jointly develop businesses like car sharing, timesharing rental and financial leasing, etc.