2018年4月3日，马自达（中国）企业管理有限公司公布了2018年一季度马自达品牌在中国市场的销售业绩（零售）。一季度累计销量同比增长20.2％，达到77,450台，创下1-3月品牌在华累计销量历史最高纪录。马自达两大销售渠道1-3月的销售情况分别为：一汽马自达同比增长5.0％，为31,641台；长安马自达同比增长33.5％，达到45,809台。其中3月的单月销量同比微减1.0％，为23,406台。两大销售渠道3月单月的销售情况分别为：一汽马自达同比减少2.7％，为10,106台；长安马自达同比增加0.4％，达到13,300台。2017年，马自达品牌销量同比增长8.3%至309407辆，首次突破30万辆大关。马自达的目标是保持目前的增速，争取今年销量达到31万辆。

 

Mazda China sales jump 20.2% YoY in first quarter

Mazda Motor (China) Co., Ltd (Mazda China) announced on April 3rd that the company delivered a total of 77,450 vehicles in China in the first quarter of this year, jumping 20.2% year on year, which reached a new high of cumulative sales in China in the first three months.

 

As to its two major sales channels, both FAW-Mazda and Changan Mazda accomplished year-on-year sales growth during the first quarter of 5.0% and 33.5%, with 31,641 units and 45,809 units delivered respectively.

 

With regard to the March sales, the Japanese automaker sold 23,406 vehicles in China, edging down 1.0% from a year earlier. Among that, FAW-Mazda faced year-on-year sales decrease of 2.7% to 10,106 units last month, while Changan Mazda handed over 13,300 units with a slight growth of 0.4% over the previous year.

 

In 2017, Mazda brand boasted a year-on-year increase of 8.3% with 309,407 vehicles delivered in this country, exceeding 300 thousand units for the first time since it entered into China's market. Mazda aims to maintain such impetus in this country and strives to achieve a sales target of 310 thousand units in 2018.