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福特在华建立新公司整合中国业务
2018/1/23 8:52:56

 

据福特内部人士处透露,长安福特将与福特中国成立全新的销售公司,借鉴上汽通用的模式,新公司将全面负责福特在华所有的乘用车业务,包括长安福特的国产车、福特品牌进口车、林肯品牌国产及进口车、江铃福特的乘用车,如SUV撼路者。目前,福特在华业务分为长安福特、福特品牌进口车、江铃汽车、林肯品牌四大板块,且具备各自独立的销售体系。新销售公司可以整合现有资源,建立一个更为庞大的销售网络体系,进而降低运营成本,提高资源利用率,同时还可进一步提高渠道销售能力和服务水平。江铃福特的车未来可在长安福特渠道销售,进口车也能铺到更多网络销售。产品方面也能合理定位,避免出现福特产品相互竞争的情况。
 
Ford to build new company in China for all PV business
According to insiders from Ford Motor, Changan Ford Automobile Co., Ltd (Changan Ford) and Ford Motor (China) Ltd. (Ford China) plans to build a sales new company to take charge of all Ford's PV businesses in China, including domestic vehicles of Changan Ford, imported vehicles of Ford brand, domestic and imported vehicles of Lincoln brand and PVs of Jiangling Motors (JMC), like SUV Everest, and be responsible for their sales management and marketing promotion.
 
Currently, Ford Motor's Chinese businesses can be divided into four major parts, Changan Ford, imported vehicles of Ford brand, JMC and Lincoln brand. All of them own independant sales system.
 
The new company will integrate resources from different parts to build a much more extensive sales network which may help reduce operating cost, optimize resource utilization and enhance its sales ability and service quality. For instance, vehicles of Jiangling Ford can be sold through the channels of Changan Ford and imported vehicles will get a broader sales network. Besides, it is beneficial for product position and avoiding rivalry among all products of Ford.
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