据悉在神龙汽车的战略研讨总结会上，将年度销售目标从年初的70万辆下调至40.2万辆。本次研讨总结会历时三天，围绕“重回赛道”战略主题，形成了神龙2017—2023年“三步走“的中期事业发展规划。参与者不仅有神龙公司全体高中管、各领域负责人及课题组全体成员，还有东风、PSA股东双方派出的共70人的工作团队。神龙公司董事长安铁成安铁成指出，“重回赛道”的三大重要指标是市场份额要达到3%，即2020年实现销量70万辆以上；公司的经营利润率要实现5%以上以及质量要达到前3水平。安铁成指出，“重回赛道”的三大重要指标是市场份额要达到3%，公司的经营利润率要实现5%以上以及质量要达到前三水平。事实上进入2017年以来，包括韩系法系等在内的多个汽车品牌均遭遇到了销量瓶颈。神龙也对公司结构进行了很大调整并进行了人事调整。神龙一直在做深化改革的工作。进入下半年以来，随着5008、全新C5、天逸等重磅车型的先后投放，9月份神龙的销量已经有了一定起色，单月销量也已回升到4万台量级。10月13日，神龙宣布与阿里进行合作，也意味在当下最热的互联网汽车领域，神龙也迈出了坚实一步，据了解，首款搭载斑马2.0系统的全新车型将在明年正式推出。
Shenlong Auto lowers its annual sales target to 402,000 units
It’s learned that Shenlong Auto adjusts its annual sales volume from 700,000 units set at the beginning of year to 402,000 units during the strategic seminar. The seminar, taking three days’ time with the theme of “returning to race”, forms the middle-term business development plan for Shenlong in the year 2017 to 2023. Participants involve all senior managers, persons in charge for all areas, and all research group members, as well as a working team involving 70 members sent by Dongfeng and PSA shareholders.
An Tiecheng, chairman of Shenglong, Vice General Manager and party standing committee member of Dongfeng Auto, reiterated “three unchanged” strategies for Shenlong Auto during the seminar, involving the unchanged strategic position in both shareholders’ business layout, unchanged confidence in returning to race and unchanged target in exceeding 1m units for annual sales.
An pointed out that, three important indicators for returning to race are market share reaching 3%, operating profit ratio exceeding 5% and product quality ranking top 3 brands.
In fact, many auto brands including Korean brands and French brands have met sales obstacles in the year 2017. Shenlong Auto also makes great adjustments in company structure and personnel arrangements. It’s revealed that the company has great resolution in deepening reforms.
With the launching of 5008, New C5 and C5 Aircross in the latter half of year, Shenlong meets growing sales volume in September with monthly sales volume returning to 40,000 units. Shenlong announced to cooperate with Alibaba on October 13th, marching its first step in the hot Internet vehicle area. It’s learned that its first model equipped with Zebra 2.0 system will be officially launched in the next year.