经历了连续两年的销量下滑之后，我国进口车市场在今年上半年迎来了首次复苏。日前，国机汽车股份有限公司发布了《2017年上半年进口汽车市场报告》。报告数据显示，今年上半年，我国汽车进口量为58万辆，同比增长21.2%。受消费水平升级、库存压力减缓、品牌销量拉动等多方面因素的影响，我国汽车进口量与终端用户交付量均表现出了比较平稳的增长态势。从进口车国别来看，欧系品牌市场份额占比为65.1%较2016年上半年基本持平；美系品牌市场份额为11.2%，较去年同期增长3.2个百分点；日系品牌市场份额略有回落。三大车型进口量均实现增长，由于进口MPV自身基数较小，在三大车型中增幅最大。SUV进口33.2万辆，增速最慢，但仍是最大细分市场。库存回补、平行进口车销量增长、进口车终端优惠力度加大等影响因素也是促进进口车销量提升的重要原因。此外，消费升级将进一步刺激进口车市场稳定增长。
Imported Vehicles Meet Sales Recovery on a Small Basis
The domestic imported vehicle market meets its first recovery in the first half of year, after two consecutive years’ sales decline. Currently, Sinomach Auto releases a market report on the domestic imported vehicles in the first-half year of 2017, showing that the number of imported vehicles reaches 580,000 units with year-on-year growth of 21.2% in the first half of year. Influenced by upgraded consumption, lessening inventory pressure and brand promotion, the domestic auto imported number and delivery number all show steady growths.
European brands occupy 65.1% of the imported vehicle market, leveling with last year. US brands grow 3.2 percentage points while Japanese brands show slight decline. The three major models all show growths in different degree, with MPV growing fastest on the smallest basis. SUV models with the sales number of 332,000 units show the slowest growth, but still keep being the largest sub-market.
Increasing inventory, growing sales volume for parallel vehicles and terminal benefits for imported vehicles also help to promote the sales volume. Besides, it is predicted that consumption upgrade will further stimulate the steady growth of imported vehicle market.