长安汽车在不到5年时间内相继推出了四款SUV——CS35，CS75,CS15和CS95，成功的建立了其产品结构。长安计划将这款7月26日发布的紧凑型SUV打造称一辆爆款车型，年销量目标超过20万辆。为取得这一目标，长安将从几个方面下手。长安汽车将首先将建立企业内部的营销大数据，长安决定将撤销中间层大区，由主机厂直接面向经销商，这一系列举措将帮助长安汽车与经销商更直接的交流。此外，将CS55和CS75这两款同级别产品分开销售，避免经销商过多主观选择卖的好的车型，而降低另一款车型的引入。长安汽车将坚持产品和服务两大核心内容的高标准。长安汽车从经销商筛选到销售考核早已建立严格的标准体系，保证服务质量。CS55融入诸多长安最新制造技术、科技配置、以及外观设计，所以这一点长安仍然信心满满。长安汽车还将在线上逐渐发力，实现线上、线下并举，创新性营销渠道。

Changan plans to forge a hot model CS55 with annual sales target exceeding 200,000 units

Changan has launched four SUV models of CS35, CS75, CS15 and CS95 in five years, successfully building its product structure. According to plan, the newly-launched compact SUV CS55 will be forged as a hot model. The model, which was launched on July 26th, is expected to have an annual sales target of exceeding 200,000 units. Changan Auto will take efforts in several aspects to achieve the goal.

Changan Auto will firstly build an inner sales big-data system to guarantee timely management, by cancelling middle-tier sales zones and creating face-to-face communication between plants and dealerships. Besides, separate sales networks are used between CS55 and CS75, to avoid the possible discrimination from dealerships.

Changan Auto will insist on the high-standard services and products. It has established strict standard systems for choosing dealerships and assessing sales performances, guaranteeing the service quality. CS55 has used many latest technologies, configurations and designs, giving Changan Auto great confidence. It will also make innovations in sales channels by trying on-line sales to forge a hot CS55 model.