自重组加入北汽集团以来，昌河汽车销量开始回升，2016年全年累计销量突破11万辆，同比增长10.1%，同时品牌也以更为年轻化的形象示人。近日，昌河汽车申请注册了两款新品牌标识。这意味着，昌河汽车有意向启用新品牌徽标，进一步提升品牌形象。此次昌河汽车申请注册的两款新标识与现用品牌徽章区别较大。采用多边形构成，内部或者下方标注昌河“CHANGHE”字母，整体呈现“展翼”式造型，视觉效果更加时尚一些。新标识添加了蓝色蜂窝状底纹，代表着昌河汽车一贯倡导的低碳节能理念，同时也寓意着昌河汽车在智能、互联汽车产品上的新思维。蓝色背景象征着昌河汽车对科技与创新的追求，意为昌河汽车会与时俱进、不断创新，通过先进的科技技术为用户提供更好的产品。同时，昌河汽车新品牌标识的发布，也标志着北汽集团对昌河汽车的整合进入了一个新的阶段，将“昌河”品牌打造成为国内主流和世界知名汽车品牌。
New LOGO? Changhe Auto Register 2 New Brand Identity
Since reorganizing and joining to Beiqi Group, the sales of Changhe Automobile begin to rebound, at the same time the brand is becoming younger. Recently, the Internet Info Agency learned from the State Administration for Industry and Commerce Trademark Bureau that Changhe Automobile applied to register two new brand identity, which means that Changhe Automobile has the intention of using the new brand logo and further enhancing the brand image.
The two new logo are much different from the existing logo. The new logo are formed by polygon, in the internal and under part are labeled the letters "CHANGHE", which make an overall presentation of "wings" style, the visual effect is more stylish. If the two logo are used, it will undoubtedly change many users’ first impression of the new model.
The new logo is added blue honeycomb shading, which represents the low carbon energy saving concept of Changhe Automobile, it also symbolizes the new thinking in the Intelligent and Internet automobile products.
The blue background symbolizes the pursuit of technological innovation of Changhe Automobile, and it means the company will continue to innovate, through advanced technology to provide users with better products.
At the same time, the announcement of new brand also marks the integration of Beijing Automotive Group has entered a new stage, and the Beijing Automotive Group will make "Changhe" brand become domestic mainstream brand and world famous brand.