长城汽车上周在广州车型宣布，将于明年四月推出全新品牌“魏派”。新品牌车型售价在人民币15万至20万之间，不过车厂并未透露新车更多细节。该品牌以长城汽车创始人魏建军的名称命名。长城还在广州车展发布了两款魏派品牌概念车01和02.新的魏派品牌表明了长城希望进军高端领域的决心。今年前十个月，长城销量增加19%至794836辆，但其中54%的销量为哈佛H6，这款紧凑车型起价人民币8万元。而同期H8销量下降14%至5967辆，H9销量下降25%至9032辆。

Great Wall to launch first model for Wey brand in April
China's largest crossover maker, Great Wall Motor Co., will unveil the production version of its first crossover under its newly crafted Wey premium brand in April.

The new crossover will be priced from 150,000 to 200,000 yuan ($21,800-$29,100), the company said. Additional details about the vehicle haven't been disclosed.

Great Wall unveiled the new brand, Wey, last week at the Guangzhou auto show. The brand is named after Great Wall founder and Chairman Wei Jianjun. Wey and Wei are pronounced the same in Chinese.

It also unveiled two Wey-badged concept compact crossovers, the 01 and 02, at the show

The new Wey brand represents Great Wall's renewed effort to move upscale.

In the first ten months of the year, Great Wall's deliveries rose 19 percent year on year to 794,836 vehicles.  But 54 percent of the volume was generated by the Haval H6, a compact crossover with a starting price of 80,000 yuan.

In the same period, H8 sales dropped 14 percent year on year to 5,967 vehicles, while H9 deliveries slumped 25 percent to 9,032 vehicles.